Happy New Year!
I may be a little late on this post, but I feel like 2013 hasn’t quite ended yet. It seems the older I get, the faster time flies. It’s like the clock is in race mode. Where did 2013 go?!
We’ve been incredibly blessed in 2013. We got to work with so many amazing people who pushed us to create so much amazing work. We learned tons of new things, overcame a few hard things, did a some scary things, made some kickass design, and now we’re floating on cloud-nine ! Let’s just say this year was all about #winning
Our 2013 Goals
Our main goal for 2013 was to identify our ideal client – the kind of client we could truly jibe with and Get. It. On. (designedly speaking). We totally nailed that one. Turns out, our ideal clients are just like us. We try (but not too hard) to put off a vibe that’s both easy going and at the same time kickass cool (hence the “not too hard” bit) and in return we’ve found our client soulmates: laid back, cool, creatively-minded people trying to make the world better through inventiveness and imagination. They are we and we are they (yeah, that shit’s Zen as hell). Read more about it here. #nailedit
Our next goal was to take on less clients so that we could cultivate stronger relationships with those ideal clients we’ve worked so hard (but not too hard) to attract. This goal meant raising our rates, changing our workflow and tweaking our process. We went from 40+ clients in March to around 8 in December. Holy Cow! How did we do it, you ask?
Time Equals Money
First, we had to figure out how much moola it cost to keep our doors open. It ain’t cheap – just ask my accountant. Then, we had to first figure out how long a particular job would take so that we could devise a custom proposal for each client based on their needs. This allowed us to figure out how much work could actually be accomplished in a week without being overworked. It is so not cool to be overworked and underpaid. Everyone took to this new structure amazingly well. Happy clients. Happy designers.
I had no idea how much easier this would make our lives. We created a schedule which both us and our clients were held to. Weekly calls and deliverables happening pretty much every week. Deadlines are so important and we’ve NEVER given them to ourselves before. I thought they would stifle our creativity – They don’t. Deadlines = Awesome
Oh! I nearly forgot! We also MOVED in 2013 to space about 10x larger (more if you count the future pressroom). We’re so much happier in the new larger space. It’s still a mess, but we have plenty of room to spread our wings.
Our 2014 Goals
You may think that with all that awesomeness that we’d be ready to have a break, ease into 2014, and just take’er easy …
Nope. We’re hitting the New Year full tilt, pedal to the floor, balls out, all in … you get the point. This year is already starting off chock full ‘o awesome. Here’s what we got:
New Website • Gosh we outgrew that one fast. We feel like we’ve changed so much in the last year that we need to align our content and copy with our new focus. We’ll be working on a new responsive design very soon.
Acquire Letterpress • This totally happened about a few days ago… a lot earlier than expected, but we ran across a deal we just couldn’t refuse. (Can you hear us squealing?) So in 2014 we’ll be getting our press room all setup and outfitted. Hold onto your asses, cause this party is about to get LOUD!
Nonprofit work • We’d really love to dip our toes into doing some meaningful design work for select non-profits. Our new process will now allow us to fit some of these pro-bono projects into our schedule.
Office Designed • I am ready to get an interior designer into our office to get it finally looking spiffy and cool. We have so much that needs to be hung, organized and arranged. It’s time.
Keep on keeping’ on • We’re feeling so great about the track we’ve been on for that last six months or so. Profits are up, moral is high and our team and work are thriving. Who could ask for anything more?
We’re excited to start 2014 in such an awesome place. And we’re excited to start working with clients both new and old and take their brands to the next level. More good things are coming! Whoop!