Meghan Boyer is one of those incredibly strong spirits whom we count ourselves lucky to have met. In the past few weeks, we’ve come to know this amazing photographer, wife, and mother from Maryland who has transformed tragedy into inspiration. She has certainly inspired us. Our hope is that this inspiration translated into a new brand that will serve Meghan and her growing photography business. In designing her brand, we wanted to incorporate design elements that were already important to Meghan and her life’s experiences. The wing design is tribute to her son, Henry, whom she lost at birth. It was Henry who brought Meghan to photography, reminding her that every moment is precious and something to be cherished. The arrows are a reference to the Boyer name, which means “bow maker.” She was drawn to the this pastoral color palette from her memories of growing up on a dairy farm. To say that her new brand is personal would be an understatement. We are incredibly excited for Meghan and her business and believe that, with this new look, she is well on her way to a successful future preserving her clients’ most cherished memories. What’s more, we know that Meghan will be inspiring all of us for years to come.
UPDATE: Read about what Meghan had to say about her new branding here. She pretty much brought us all to tears with this post.