Developing the brand for Savannah photog Angela Hopper has been a case study in just how much the success of our process relies on strong communication (yes, this is our serious voice). Starting back in November of last year, we have been working with Angie to create the ideal brand identity for her business. Four concepts and a few revisions later, Angie and we feel confident in the final product. Looking back over our correspondences from the last four months, it is interesting to note the evolution of ideas and concepts and how, in just one incredibly put-together critique, Angie gave us the final piece of the puzzle we needed to really bring her vision to life. Here’s an excerpt from that post:
The things that mean the most to me have to do with my mother. She passed away 10 years ago. I spent alot of time with her when she volunteered at a nature center in Ohio (Aullwood Audubon Center and Farm). I spent alot of time in the outdoors, studying plants and animals. ( this is why so much nature in my brand) The center processed maple sugar and syrup.
We caught salamanders and rolled over logs to find bugs. My favorite place to be was the prairie. There she would show me how to find the mouse homes. It was pretty amazing to me. She would always make us walk in the woods without talking so we could hear the nature, birds, bugs, trees, etc.
This nature center and my mother and my daughter Annabelle Blu Lee (who I delivered in my home by myself!) have the strongest meaning to me. My mother’s name was MaryAnn Wormsbecker she grew up in Montana at a hunting and fishing lodge near Yellowstone. She was a mountain women for sure! Carried a gun and road horses. The name of the lodge was sunny slope. The was a creek that ran by it I believe it was Bear Creek.
This bit of insight into Angie’s family and the importance of these memories of her mother and the connection to her daughter, Annabelle,is exemplary of the kind of honest response we hope for from every client. It’s in these reminiscences and details that we find a great deal of inspiration that develops into brand elements – elements that incorporate truly personal characteristics into one’s brand identity. This is where our best work originates. Not with our own vision for a client, but from these moments when our clients share some remarkable aspect of their lives that we can translate into some part of the branding. So, thank you, Angie, for opening up to the process and inspiring us to create something truly wonderful for you and your business.