Over the past few months, we have been working out with local (Atlanta-area) certified Pilates instructor Kimberly Stroh to get her branding in shape. While Kimberly’s core had long-achieved perfect balance, she really needed a brand identity that fit her and her business. What was fun about this project was getting to have face-to-face meetings (while she turned Ashley, Jasmine and Amber into human noodles 1-2x per week) that helped us to better understand Kimberly and her branding needs. The most important thing that came out of those meetings is that we were able to get acquainted with Kimberly’s fun, positive personality, which became the driving force behind this brand development. As you can see, the product of all this work is a brand that matches Kimberly’s beautiful character and is a reflection of her whole attitude towards life – one that celebrates the body’s mental and physical health through fitness, nutrition, and positive thinking. You can also see the results of her work if you ever check out photos of our own Ashley Jankowski, who has been a student of Kimberly’s for the past 2 years (rawrrrr).