Boutique jeweler Lindsay Severn (formerly LC Vintage) is ready to expand from her etsy space to her own boutique business. Her work is beautiful and it took little convincing to get us on board to help Lindsay (and Everistta) reach this goal with a new, sophisticated brand. Ultimately, Lindsay was looking for something that was chic, classic, and timeless and somewhere between vintage and modern. With that in mind, we developed a very feminine, sophisticated script-based logo. We then took elements from that logo to construct the secondary logo, combining a lower case “e” with the symbol for infinity (cause her work is forever awesome) and paired that with a clean, simple sans serif font. The color palette is chic, but boutique chic, and the patterns and textures will work perfectly for everything from design backgrounds to packaging elements for her stunning jewelry. While the boys may not be too interested in Lindsay’s bracelets, rings, and brooches, the Braizen girls have been literally drooling over Lindsay’s design (ew, girls … really). We can’t wait to see Lindsay’s continued success!