Desiree Dawn

“oh. my. goodness. I’m shaking I love this so much!!!!!!! THIS is BEAUTIFUL!!!! I cannot get over it! holy moly I can’t wait to talk to you!!!” Yeah, we tend to bring that out in people. Flashback to March of this year when wedding planner Desiree Oftedal rang us up to talk about her desire to get serious about her business, Desiree Dawn Events, by developing a new, eye-catching brand. We were getting a great vibe from our phone conversation with her and couldn’t wait to get started on her new design. The challenge: incorporate Desiree’s green, eco-friendly philosophy towards her business into a sophisticated, charming brand that would grab the attention of brides-to-be. And, so, we went to work … you know what? Why don’t we just let Desiree tell you about it. Check out her very own eloquent and too kind words about herself, her business, and her new brand.

I chose Braizen because I wanted a brand that represented my business, my heart, and my passions. I am now head over heels in love with Braizen because they represent their own business, heart, and passion. It’s a perfect fit. I struggled with the introductory questionnaire. I wanted my answers to be perfect, to really convey what I was hoping for with regard to my brand.

I knew Ashley and her team were who I needed when our first conversation started with, “Well, I’m going to call you out because you’re saying you don’t want a pink brand, but everything you’ve shown me is pink”. White flag. Arms raised. She had me. From then on, Ashley became my branding-therapist of all things pink. Why do I keep showing her pink pins? What is it about this color that keeps calling out to me? Who, in my life, is represented by pink that I can’t let go of? And, like a train, it hit me.  I grew up in a home that was, you guessed it, pink. I would say that my mother’s signature color is pink – it’s the color I begged her to wear on my wedding day, to match my shoes. And as it turns out, the house she grew up in was also pink which is why she chose that color for our home. I’d love to think of myself as a non-traditionalist, but there you have it. Tradition going back three generations. Ashley explained to me that finding out why this color, this shade is so important, because it’s the difference of loving my brand for a year or a decade. I will always love this brand because it is a reflection of the women who made me and who have supported me all the while.

I wanted a floral & leaf pattern that showed off my passion for being a “green wedding designer” – it’s organic and feminine, earthy and polished. And of course, the family china pattern is Tea Rose – go figure.I love my modern striped pattern, I think it will attract my funky clients that challenge me. And my lattice pattern screams Palm Beach, where I base my business.

Fonts were a whole new dragon to slay. I had an aversion to the two D’s in my business name – even considered changing the name. But again, it’s my name. I was named after the nurse who helped my mother through delivery and my aunt. My name means, “a longing for a new day”. Ashley and I spoke about this meaning and that my clients, brides and grooms, desire a beautiful wedding day to start their lives together – that’s why they hire me. My business name is perfect the way it is and Braizen just reaffirmed that choice. Ashley really worked on finding characters for my logo that were soft, elegant, but still fun. In the end, I adore that the two D’s in my name are unique in their own right and that they tie together the whole logo with lovely style.

I am abundantly thankful that Braizen was introduced to me and that I trusted in their talent. Forever grateful doesn’t begin to explain it and my only wish is that my time working with them wasn’t over. I was so eager for it to start and now I’m saddened that this project is complete. I will return to Braizen for future work when I need something here or there, but unfortunately, I don’t think I’ll be needing another brand for a long, long time! That’s a good thing!