Category Archives: Design Process Wealth, witchcraft, and little green candies that can lead to, erm, some delicious intimacy, the color green is packed full of meaning, myth, and magic. In our ongoing serious on the study of color, we are excited to show off one of the favorite colors of Braizen (well, it’s Tyrie’s favorite anyway … and he…  In our continuing series on color, we visit the courageous and cowardly, lemony sunshine happiness that is Yellow. As colors go, yellow is schizophrenic at best. It symbolizes a whole cadre of conflicting meanings and messages. While generally accepted as the “happiest” color in the spectrum, yellow has also been associated with several negative connotations,… The running joke around the Braizen offices is that we are one part designers, one part consultants, and two parts therapists. Over the years, we have noticed that a lot of our process involves drawing information out of our clients to help us to inform a new brand identity. The questions we ask of them…  A big part of what we do at Braizen lies in symbology. While we aren’t jet setting the planet in search of mystical clues a la Dan Brown, we are interested in the ways words, images, and color represent various aspects of our clients’ business identities. In regard to language, we call this semiotics. In…  This week’s quote resonates with a key aspect of who we are at Braizen. Ashley came across this last week and we were all like, “ooooooh.” While we normally don’t introduce our weekly quotes, we felt that this one needed a bit of a lead-in. It’s not that communication is only important to what we… |
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